The great Anne Helen Peterson, who made the leap from academia to journalism, has a great piece on bridging that divide in her weekly newsletter.
On talking to journalists
My advice to the group of academics, then, was two-fold. First: recognize that both sides need to be more flexible. Understand that journalists have to have somewhat reductive headlines, and that they operate on deadlines. But also assert, at the beginning, that you are unwilling to provide a soundbite — and want, above all else, to insert nuance, instead of a flat argument, and if they can’t deal with that (even if it’s just three sentences of complication, instead of one declarative sentence) then you will not do the interview. It’s not that academics should request quote approval, it’s more that they should be able to reach an agreement with the journalist about the sort of argument to which they’re affixing their good name.
And then, of course, write!